Parfums Christian Dior, Gebr. Heinemann and Unifree Duty Free join hands with an immersive Holiday pop-up in İstanbul.
The house of Dior brings the sparkle to the holiday season with its animation inspired from the French Tuileries Garden.
The pop-up takes travellers on a spectacular journey, in which travellers can experience a unique shopping experience in the atmosphere of a fairy tale with its enchanted design.
Through an eventful kiosk and an immersive pop-up, Dior invite travellers to discover its icons and limited editions for fragrance, makeup and skincare.
The official ribbon-cutting ceremony was held on December 8th. It was attended by Senior Vice President of LVMH Travel Retail Beauty Alireza Danai, Christian Dior Parfums Travel Retail Europe General Manager Edouard Dordor, Christian Dior Parfums Travel Retail Area Manager for Heinemann Thierry Ducarre and Christian Dior Parfums Travel Retail Account Developer for Heinemann Alexander Cronert and Christian Dior Parfums Retail Manager Turkey Travel Retail Hande Yıldırım.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said for this event: ‘’We are thrilled to have the privilege to be here and to unveil a wonderful Dior holiday campaign in Istanbul Airport. As Unifree Duty Free, we are working hard to offer unique experiences that will make our guests feel special. And through this extraordinary holiday campaign will all travelers delight and go on a special journey, in which they feel yourself in iconic Tuileries Garden in Paris.’’
Jens Peter Peuckert, Director Marketing, Gebr. Heinemann, said: “This truly unique pop-up stands as a wonderful showcase of a spectacular assortment and an unforgettable experience.
With Dior, we share a vision of unique shopping experiences. Together we are expanding the horizons of travel retail.”
All passengers are invited to share the festive magic until end of December 2023.
