Leading travel retailer Unifree Duty Free has announced the launch of its new loyalty program called “Unifree x ME”, which is part of Heinemann x ME, the global loyalty program of its partner Gebr. Heinemann, and its Click & Collect service at İstanbul Airport.
Unifree x ME members will enjoy the same benefits as Heinemann x ME members, including collecting points, redeeming coupons and taking advantage of exclusive discounts at all locations participating in the customer loyalty programme. Thanks to the Click & Collect service, guests can also enjoy searching online through thousands of products, comparing benefits, pre-ordering and picking up their orders at the Unifree Duty Free Store at the airport on the day of travel.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç commented on the launch of the program: “We are thrilled to provide our customers with more value, privileges and ways to engage with us through the Unifree x ME loyalty program. Our customers can benefit from the advantages of our loyalty program not only in one spot but also in Heinemann x ME locations all over the world. This integration helps us enhance the shopping experience and act as a customer centric travel retailer in the world. Additionally, our Click & Collect service enables guests to browse thousands of products, create their cart, and conveniently pick up their items at the store before their flight.”
Jens Peter Peuckert, Director Marketing Gebr. Heinemann, says: “Our goal is to accompany travelers through the entire customer journey with the right product at the right place. To achieve this, we are linking benefits around our range in shops with a growing digital service in various partnerships across our global group of companies. With over 2 million members worldwide, Heinemann x ME is a core element in this development. The introduction of Unifree x ME offers travelers even more added value, and we are very pleased to have realized this together with our partner Unifree Duty Free, true to our promise of being a valuable travel companion.”
Travelers can join the Unifree x ME loyalty program by scanning the QR code on the communication materials in stores, on digital platforms and on social media or dowloading the Unifree x ME app with just a few clicks and start benefitting from membership advantages including pre-launches, exclusives, members-only discounts, a special birthday reward and perks from leading brand partners directly.
Customers who sign up for Unifree x ME, get a 10% welcome discount as well as other advantages.
The Unifree x ME app enables a user friendly environment through which guests can reach all information via one platform. They can check their coupons, benefits and also easily create their cart up to 6 hours prior to departure and arrival.
The Heinemann x ME loyalty program is already active in 7 countries, at 21 airports and on 15 cruise liners. Unifree x ME members can use their benefits in all these locations globally and Heinemann x ME members can also enjoy the benefits at İstanbul Airport.
The Click & Collect service also provides travelers with the opportunity to review, select and order products and collect them at Unifree Duty Free stores at İstanbul Airport before their flights.
