Italian niche perfume brand Tiziana Terenzi is delighted to introduce Shedir, a fragrance created exclusively for Unifree Duty Free. This exquisite scent marks a celebration of a decade-long partnership, and can be found only at Unifree Duty Free stores. Shedir pays tribute to the enchanting beauty of Istanbul, a vibrant crossroads of cultures and millennia-old heritage, serving as the perfect muse for this olfactory masterpiece.
The expert partner of Tiziana Terenzi, Be Keen, has been the driving force behind bringing the brand's visionary creations to the realm of travel retail. "Embarking on this captivating journey, we have had the privilege of fostering the collaboration that allows Shedir to find its perfect home at Unifree Duty Free."
‘’As Unifree Duty Free, we are excited to collaborate with Be Keen in bringing Tiziana Terenzi's exclusive fragrance, Shedir, to our valued customers. This partnership reflects our commitment to delivering exceptional and unique experiences,” said Ceren Tonguç, Chief Commercial Officer of Unifree Duty Free.”
Leveraging their expertise in navigating the dynamic landscape of airport retail, Be Keen has relished the opportunity to bring this exclusive fragrance to life, offering travelers a unique sensory experience that transcends borders and cultures.
Shedir encapsulates the magic of Istanbul's night sky and the rich cultural tapestry of the city. Inspired by the radiant star Schedar, the beating heart of the constellation Cassiopeia, Shedir offers an evocative olfactory experience that transcends time and space.
On a warm summer’s evening, Tiziana and Paolo embarked on a night-time cruise along the Bosphorus. The air was full of promise, and the city, illuminated by sparkling lights, seemed to dance before them. They noticed something extraordinary in the sky as their boat glided through the dark waters.
Schedar's bright light and seductive charm stood out against the night sky, creating a fascinating and evocative experience. Schedar unites the stars of the firmament, just as Istanbul unites the millennia-old cultures of Asia and Europe in an embrace of brotherhood and beauty. This celestial star, known for its grandeur and nobility, inspired the brand to create a fragrance that embodies the eternal beauty of the universe and the enchanting streets of Istanbul.
The regal character of the creation is revealed in the first notes, in which spices and citrus fruits come together, joined by the lively notes of Guatemalan Cardamom, Brazilian Pink Pepper and Reggio Calabrian Bergamot. The heart of Shedir is where the beauty of Turkish and Bulgarian Roses blooms, intertwining with the enveloping scent of Tuscan Iris and Egyptian Geranium. These floral notes, like the secret gardens of Istanbul, capture the essence of the city and its romantic atmosphere.
Finally, the base notes give the fragrance depth and persistence, like the eternal monuments of Istanbul. Atlas Cedar, Singaporean Patchouli and Musk come together in an enveloping embrace, evoking ancient forests and distant lands that encircle the city.
Shedir is more than just a fragrance; it is a sensory journey through the stars and the mystic streets of Istanbul. This symphony of essences intertwines like the intricate streets of the city, offering a touch of exotic and mysterious charm to all who encounter it.
Tiziana Terenzi invites passangers to experience Shedir's unique, timeless magic at Unifree Duty Free. This fragrance, with its top, middle, and base notes, is a true celebration of Istanbul's cultural mosaic and its enchanting beauty. Let Shedir envelop you with its captivating charm and take you on an unforgettable journey through the stars.
TOP NOTES: Guatemalan Cardamom, Brazilian Pink Pepper and Reggio Calabrian Bergamot
MIDDLE NOTES: Turkish Rose, Bulgarian Rose, Tuscan Iris and Egyptian Geranium
BASE NOTES: Atlas Cedar, Singaporean Patchouli and Musk
